As a leading Australian poker machine provider, Ainsworth continues to expand across the online gambling market worldwide. To help with this process, Ainsworth has teamed up with iSoftBet who will distribute the developer’s pokies on its Game Aggregation Platform.
The Game Aggregation Platform is a network of over 30 online casinos that offer players the chance to spin the reels on iSoftBet pokies. Recently, iSoftBet has struck up a deal with these operators that allows iSoftBet to distribute titles from various other pokie developers, including: Pragmatic Play, NSoft, SoftSwiss and over 20 other companies.
This will help Ainsworth break into the European online gambling market. Players in regulated markets like England and Spain will have access to the wide range of Ainsworth pokies that have become hugely popular in clubs and casinos in Australia.
“Partnering with iSoftBet marks an important milestone for Ainsworth with our expansion into the European real-money gaming market,” says Jason Lim, GM of Online Operations at iSoftBet. “We are excited Ainsworth’s land-based casino slot games are now available to iSoftBet’s operators and look forward to growing the online business with our latest innovative games.”
Over the course of the next few months, you will start to see your favourite Ainsworth titles like Crystal Cash and Stormin 7s offered at various online casinos. They will be launched in HTML5, which means that you will be able to play them from your smartphone, laptop, PC or tablet.
This is a great move for iSoftBet, as the company aims to attract a wider and more diverse player pool. We wish both companies the best of luck in their new venture together!